FTSE350

28 September 2009
Market Report

Home Retail Group PLC
HOME.L

Sector General Retailer
Last closing price
(28/09/2009) (p)
276.9
52 week High/Low (p) 336.5/156.25
Market Cap (£bn) 2.51
Sector weight age by
Market Cap (%)
7.57
Average Volume (mn) 5.6
P/E ratio (TTM) -
Industry P/E
ration (TTM)
0.33

TTM: Trailing Twelve Month

Daily chart (HOME.L)

Business background and investment rationale

Home Retail Group PLC sells home and general merchandise. It is organised into three main business segments: Argos, Homebase and Financial Services together with Central Activities. Argos offers customers a catalogue of over 18,000 product lines which are available across all order and delivery channels. Homebase sells a range of home enhancement products and services alongside traditional do-it-yourself products and materials.

Weakness in sales and gross margins

In a trading statement announced in September 2009 total sales at Argos grew by 2.5% to £951m, while total sales at Homebase grew by 2.9% to £401m. New stores contributed 2.9% at Argos and 1.3% at Homebase. Home Retail opened four new Argos stores and two Homebase stores, taking the portfolio of outlets to 739 and 350 respectively. Like-for-like sales at Argos declined by 1.4%, although Homebase enjoyed increases of 1.6% during the quarter. The online ‘Check & Reserve’ service at Argos grew by nearly 50% in the quarter, with overall internet activity accounting for 28% of the store’s sales. Argos also reported continuing good growth in consumer electronics and toy sales, although the furniture and home wares markets remained challenging. Gross group margins in Argos were down by 125 basis points, while at Homebase they were down 400 basis points driven mainly by the sales mix. Home Retail expects the impact of adverse currency movements on the gross margin rate to increase through the course of the year.

Improvement in operating performance

In a particularly difficult trading environment, Home Retail managed costs and cash very effectively to limit the impact on profits. The group continues to develop a broad product range and is benefiting further from advantageous sourcing operations and investment in multi-channel operations. These elements have strengthened its position as the UK’s leading home and general merchandise retailer. The group has already made a number of organisational changes across the business to deliver annualised cost savings of approximately £50m, of which around £35m will be achieved in the new financial year. Home Retail will invest capital selectively so its businesses emerge from the consumer downturn in a strong position.

Technical outlook

On the daily chart, Home Retail is trading below a positive slope from the November 2008 low, indicating a sell signal on the stock which is supported by stock trading below 20 day and 50 day EMA (Exponential moving average). MACD (Moving average convergence/divergence) is negative and 12 day EMA has cross below 26 day EMA, indicating a downtrend. 14 day RSI (Relative strength index) is below 40 supporting weakness. 14 day negative DMI (Directional moving index) is above 14 day positive while ADX (Average directional index) is near 25 indicating downtrend. Stock has strong support near 300.0p and resistance near 250.0p.

Trading strategy

The stock can be sold around 282.0p with a profit target of 249.48p and stop loss of 296.13p (Hedge position: Long position in spread betting with £4.42 bet per point).

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GlaxoSmithKline PLC
GSK.L

Sector Pharmaceuticals & Biotechnology
Last closing price
(28/09/2009) (p)
1251.5
52 week High/Low (p) 1319/982
Market Cap (£bn) 63.69
Sector weight age by
Market Cap (%)
55.46
Average Volume (mn) 9.82
P/E ratio (TTM) 13.71
Industry P/E
ration (TTM)
3.51

TTM: Trailing Twelve Month

Daily chart (GSK.L)

Business background and investment rationale

GlaxoSmithKline PLC (GSK) is a global healthcare group engaged in the creation, discovery, development, manufacture and marketing of pharmaceutical and consumer health-related products. It has operations in 114 countries with products sold in a further 140.

Improvement in operational efficiency and growth in emerging markets

GSK is making good progress in cost reduction through its restructuring programme. The firm is on track to deliver cumulative annualised cost savings of £900m, and £1.7bn in annual pre-tax cost savings by 2011.  GSK has made changes in its commercial model in both the traditional and emerging markets. It has restructured its drug discovery operations and continues to streamline its Global Manufacturing and Supply organisation, including divestments and site closures. As part of its restructuring programme, GSK has started to reduce costs in its support functions to realise a target reduction of 20% by 2011. Over the last 12 months, GSK has entered into eight transactions to accelerate sales growth in emerging markets, with Pharmaceutical revenue up by 14% to £0.7bn and Consumer Healthcare sales up 9% to £1.2bn in these markets.

Substantial orders for H1N1 vaccine

GSK has made substantial investments of more than $2bn to develop and manufacture vaccines and treatments for influenza. By the end of 2009, GSK expects to have an annual Relenza production capacity of 190 million vaccines. By July 2009, GSK had won contracts to supply 195 million doses of the vaccine along with a variety of agreements with the US government to supply pandemic products worth $250m. GSK is also in discussions with over 50 other governments to supply the H1N1 vaccine.

Technical outlook

On the daily chart, stock is trading on a positive slope from the March 2009 low and has broken resistance of 1200.0p after a consolidation between 1150.0p and 1200.0p. MACD is positive and 12 day EMA has cross above 26 day EMA indicating an uptrend.14 day RSI is above 60.0 with a positive trendline indicating strength in trend.14 day positive DMI is above 14 day negative DMI and ADX is near 25 supporting uptrend. Stock has good support near 1200.0p and resistance near 1300.0p.

Trading strategy

The stock can be bought around 1235.0p with a profit target of 1395.3p and stop loss of 1165.26p (Hedge position: Short position in spread betting with £0.89 bet per point).

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Stocks Update

WS Atkins PLC

On the daily chart, Atkins is consolidating between 630p and 670p with negative outlook but stock still is trading above the upside breakout range of 631.0p. MACD is positive and 12 day EMA has cross below 26 day EMA indicating weakness in uptrend. 14 day RSI is above 50 showing strength in trend. 14 day positive DMI is above 14 day negative and ADX is near 20, indicating some consolidation. Stock should be a hold with profit target of 660p.

Chemring Group PLC

On the daily chart, Chemring is consolidating around 2400p during the week. MACD is positive and 12 day EMA is above 26 day EMA, after a recent fall indicating trend is positive. 14 day RSI has just cross above 70 indicating a higher move. 14 day positive DMI is above 14 day negative DMI, while ADX is near 41 indicating strong uptrend. Stock should be a hold with the same profit target.

Imperial Tobacco Group PLC

Imperial’s move above 1800.0p indicates trend for the stock is positive as MACD is positive and 12 day EMA is above 26 day EMA. 14 day RSI is above 60 showing strength in trend. 50 day EMA is still above 200 day EMA supporting an uptrend. 14 day positive DMI is above 14 day negative DMI and ADX is near 20 indicating constant rise in the stock. Stock should be a hold with the same profit target.

Kesa Electrical PLC

On the daily chart stock is forming a channel between 140.0p and 150.0p after rising nearly 44% from May 2009. Trend for the stock is in a consolidation phase around 150.0p. MACD is positive and 12 day EMA is just above 26 day EMA, indicating consolidation. 14 day RSI is also above 50 indicating strength in trend, but stock has to move to 150.0p for a clear upside trend. Positive DMI has cross above negative DMI, which indicates a positive trend. Stock should be a hold with same profit target

Babcock International group PLC

On the daily chart Babcock is still trading above key support of 550p, but entry could be made only 571.5p above recommended price of 550.0p. MACD is positive and 12 day EMA is above 26 day EMA indicating a positive trend. 14 day RSI is above 70 indicating it is overbought and needs consolidation above 550.0p. Positive DMI is above negative DMI, which indicates a positive trend.  Stock should be a hold with new profit target of 637.3p and stop loss of 542.8p.

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