FTSE350

18 May 2009
Market Report

SSL International PLC
SSL.L

Sector Personal Goods
Last closing price
(18/05/2009) (p)
459.75
52 week High/Low (p) 528/380
Market Cap (£mn) 954.42
Sector weight age by
Market Cap (%)
27.83
Average Volume (k) 745.5
P/E ratio (TTM) 24.43
Industry P/E
ration (TTM)
3.17

TTM: Trailing Twelve Month

Daily chart (SSL.L)

Business background and investment rationale

SSL International PLC (SSL) is a consumer products company with a diverse portfolio including the global brands Durex and Scholl, as well as locally owned companies such as Meltus, Medised and Syndol in the UK and Sauber and Mister Baby in Southern Europe.

Strong sales and double digit operating profit growth

In a trading update in April 2009 SSL expects total reported sales for the period up to 31 March 2009 to be approximately £640m. This is more than 20% ahead of last year, or 6% on an underlying basis after adjusting for favourable foreign currency movements. Branded consumer sales are expected to reach an estimated £577m, showing an underlying sales growth rate of over 6%. This increase has been driven by continuing strong growth in the major categories of Durex, Scholl Footcare and Scholl Footwear. Durex has benefited from good growth in the condom business and another strong performance from the Durex Play range, which reflects the launch of Play O and the continuing advance of the Durex Play Massage range. Scholl Footcare has performed well due in part to the success of Scholl Perfect Nail Treatment and the initial roll out of the Scholl Biomechanics range. Scholl Footwear benefited from strong growth in Asia, coupled with solid performance in the major European territories. SSL is confident it will achieve double digit operating profit growth by March 2009 from investment in innovative new product developments, expanding distribution into new and developing territories and continued focus on cost control.

Improvement in operating margin

SSL restructured the European supply chain by transferring production to the company’s existing facilities in Thailand and India. This rationalisation of manufacturing capacity saw SSL’s gross profit margin hit 60.8% compared with 60.3% in prior year. The improvement was also supplemented by profit generation from Durex, Scholl and other brands. Weakness in the pound against dollar and euro will also improve operating margins.

Technical outlook

On daily chart, SSL is trading in the range of 450.0p and 500.0p with a small correction with upside trend intact. Stock has strong support near 450.0p and resistance near 500.0p. MACD (moving average convergence/divergence) is positive and 12 day EMA (exponential moving average) has cross below 26 day EMA, indicating correction. 14 day RSI (relative strength index) is above 50 showing strength in trend. 14 day positive DMI (directional moving index) is below 14 day negative and DMI is near 20, indicating consolidation. Stock is also above 20 day and 50 day EMA which supports strength in trend.

Trading strategy

The stock can be bought around 449.0p with a profit target 500.76p and stop loss of 426.49p. (Hedge position: short position in spread betting with £2.78 bet per point).

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ICAP PLC
IAP.L

Sector General Finance
Last closing price
(18/05/2009) (p)
399.5
52 week High/Low (p) 673.5/197
Market Cap (£bn) 2.47
Sector weight age by
Market Cap (%)
5.46
Average Volume (mn) 2.78
P/E ratio (TTM) 15.59
Industry P/E
ration (TTM)
3.43

TTM: Trailing Twelve Month

Daily chart (IAP.L)

Business background and investment rationale

ICAP PLC is a voice and electronic inter-dealer broker which also provides global market information and commentary for professionals in the international financial markets. It is active in the wholesale markets in interest rates, credit, energy, foreign exchange and equity derivatives.

Organic growth in interest rate and credit markets

In an interim management statement in February 2009 ICAP delivered outstanding results in busy markets. In spite of significantly adverse exchange rates, the company benefited from higher volatility in the interest rate, foreign exchange and credit markets. ICAP expects to take advantage of the substantially increased issuance of government bonds, particularly in the US and Europe. A new market has been created with the issuance of securities through the Temporary Liquidity Guarantee Program (TLGP). Up to February 2009 about $150bn of combined fixed and floating rate securities has been issued; it is anticipated to rise to $600bn as a result of the current financial crisis. January 2009 proved to be a bumper month for ICAP in the credit markets with new issues of investment grade corporate benchmarks issued in Europe, while $60bn of investment grade debt was priced in the US. The volatility in exchange rates and foreign exchange’s lack of correlation with other traded products kept volumes high in the market, which only really slowed in recent months.

Cost cutting and new investment

ICAP has maintained it’s focus on costs and taken advantage of a number of opportunities in both voice and electronic broking to reduce costs by $38m. The cost reductions will be spread over two years with a $15m saving this year and a further $23m in 2009/2010. These savings partially offset a $40m investment in building new business through attracting high quality people and acquiring some assets at appealing prices. The group continues to be highly cash generative to support these initiatives and also benefit’s from a strong balance sheet.

Technical outlook

ICAP is trading above positive slope and consolidating between 350.0p and 400.0p. MACD is positive and 12 day EMA below 26 day EMA indicating consolidation and RSI is above 50 indicating strength in trend. 14 day DMI is near 27 indicating strong upside strength. Stock is also above 20 day and 50 day EMA which supports strength in trend. If stock sustains 400.0p a higher move can be expected.

Trading strategy

The stock can be bought around 390.0p with a profit target 434.96p and stop loss of 370.44p (Hedge position: short position in spread betting with £3.2 bet per point).

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Stocks Update

Reckitt Benckiser PLC

On daily chart, Reckitt was trading in a range of 2600.0p and 2748.0p. MACD is positive and 12 day EMA is above 26 day EMA, indicating strength in uptrend. 14 day RSI is above 50 showing strength in trend. 14 day positive DMI is above 14 day negative and DMI is near 20, indicating consolidation. Stock is also above 20 day and 50 day EMA which supports strength in trend. Looking at no movement for the whole week in the stock, profit should be booked at 2730.0p.

BG Group PLC

BG Group is trading above positive slope and making a higher low indicating a bullish move with a strong support at 1000.0p and immediate resistance of 1100.0p. MACD is positive and 12 day EMA is above 26 day EMA, indicating strength in uptrend. 14 day RSI is above 50 showing strength in trend. 14 day DMI is near 23 indicate uptrend. Stock is also above 20 day and 50 day EMA which supports strength in trend. If stock sustains above 1100.0p, profit should be booked at 1125.0p.

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