Business background and investment rationale
Tesco PLC is one of the world’s leading international retailers. The group’s principal activity is food retail, with over 2,000 stores worldwide. Tesco has a long term strategy for growth, based on four key parts: growth in the core UK business; international expansion; to be as strong in non-food as in food retail; and to follow customers into new retailing services.
Expansion in international business
To minimise the risk from the UK market, Tesco is expanding internationally with the acquisition of 36 Homever stores in South Korea from the E-Land Group. The deal will provide Tesco with the equivalent of three years’ organic expansion and means a reduction in future store development in areas where Homever stores currently trade. Tesco has also entered the Indian market with a plan to develop wholesale cash & carry business, based in Mumbai, offering a comprehensive range of great value fresh food, grocery and non-food products to small retailers, restaurants, kirana stores and other business owners. At the same time, the group also entered into a fee-based franchise agreement with Trent, the retail arm of the Tata Group, to provide expertise and technical support to Star Bazaar, its hypermarket business. Star Bazaar will also be a customer of the cash & carry business. The company also purchased a 50% shareholding of Tesco personal finance from Royal Bank of Scotland which could deliver £1bn in profits per annum, a significant increase from current profits of £400m.
Introduction of discount brands and operational improvement
Given the household budget pressures thanks to the current financial turmoil, Tesco introduced 400 discounted brands covering most grocery categories. The new range is higher in price and quality than Tesco Value, and will match discounted ranges in addition to 550 other products which are price-matched. Tesco’s introduction of self checkouts are reducing queues through the use of improved technology including faster, more accurate scanners and checkout cameras which continually track queue lengths.
Technical outlook
On daily chart, Tesco is trading in a positive channel with higher highs from a low of 300.0p and crossing above 20 and 50-day EMA, indicating a strong technical rebound. MACD is negative but 12-day EMA has cross above 26-day EMA indicating a weak buy signal. 14-day RSI is making positive slope and +DMI crossing above –DMI, indicating a positive trend forming. Stock has support between 300.0p and 312.0p and resistance at the 364.0p and 387.0p level.
Trading strategy
The stock can be bought around 312.0p with a profit target 347.97p and stop loss of 296.35p (Hedge position: short position in spread betting with £4.0 bet per point).


